A non-profit organization and a New York City Financial Empowerment Center that exists to help people in the Bronx and New York City build more prosperous lives, supporting their first steps toward long term wealth building. They offer free financial counseling programs and tax preparation.
In partnership with BStorytelling we worked to develop a full rebrand and bilingual website. We developed a new Brand Guide and Key Messaging, client interviews and worked closely with the internal team to ensure we met their special bilingual needs.
The project initially entailed working to develop Spanish content for their website and print materials, followed by continued support over the last 2 years with their social media messaging. Our work has included building rebrand with original Spanish copywriting used in the new website, social media, fliers, banners and printable materials.