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Many industries have planned accordingly and have a Latino strategy to engage this growing cohort. A lack of strategy to include Latinos, the largest and fastest growing minority, directly translates into money being left on the table and opportunities missed. We want to help the industry solve this problem!
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I’m passionate about connecting cultures, especially the Spanish-speaking and American communities. If the Hispanic Community is your ideal client, I’m here to help you create quality content that makes your clients feel understood and identified.
As an immigrant where my first language is Spanish, I understand the frustration of not understanding the English language. When I became bilingual, my mission was to help those that don't have a voice yet to be able to express their needs, thoughts, and feelings through messages created specifically for them. I’m very passionate about reading good bilingual marketing pieces of content and my goal is, to better the ones I have identified need adjustments or a total makeover.
I can recognize a bad translation, basically, the one you get from translation platforms. Those messages are not speaking to your clients the right way, they are vague, and in many cases, they don’t translate the exact information you want to express, this causes misinterpretation and miscommunication leading to losing your clientele faster than you think.
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